Signal Intelligence

Catch buyers
before they buy.

Monitor your entire addressable market for buying signals — job changes, funding rounds, tech installs, website visits, hiring surges. Know the moment an account moves into market, and act first.

Book a 30-min demo → See how it works ↓
200+
signal types tracked across your TAM
250M+
companies monitored continuously
<5 min
average time from signal to action
5
signal categories unified in one platform
The Problem

You're finding out too late

Your team is swimming in signals — from tools that each show a fragment of the picture. By the time you synthesize it all, the window has closed.

  • ❌ Intent tools like 6sense and Bombora show fragments — neither shows you the full picture of a buying committee forming
  • ❌ Signal overload from five different tools — nobody has time to synthesize what matters from what doesn't
  • ❌ The average B2B buying journey is 70% complete before a prospect talks to sales — by then, competitors who saw the signals first have already won
  • ❌ Paying for overlapping data across six vendors when one unified platform could do it all
With Lantern — a real scenario
8:01 AM
Signal cluster detected. A target account just raised a Series B, hired a VP of Sales, and visited your pricing page — all in the same week.
8:02 AM
Signals unified and scored. Lantern aggregates job change, funding, intent, and first-party data into a single opportunity score and routes it to your rep.
8:06 AM
Personalized outreach triggered. Your rep reaches out with context — the funding, the new hire, the pricing visit — before competitors even know the account is in market.
Next day
Meeting booked. That's not luck — that's unified signal intelligence.
Every Signal, Unified and Actionable

Track everything that matters

Five signal categories. One platform. No gaps.

👥

People Signals

  • Job changes — champions move to new companies
  • Promotions — contacts get budget authority
  • New hires — companies staffing up in your domain
  • LinkedIn activity — engagement with relevant content
🏢

Company Signals

  • Funding rounds — new capital to spend
  • M&A activity — consolidation creates opportunity
  • Leadership changes — new executives, new priorities
  • Hiring patterns — teams scaling = needs emerging
⚙️

Technology Signals

  • Tech installs — new tools adopted
  • Tech removals — competitors churned
  • Stack changes — infrastructure evolution
  • Integration activity — ecosystem expansion
🎯

Intent Signals

  • G2 visits — active category research
  • Review site activity — comparison shopping
  • Content consumption — topic engagement
  • Search behavior — keyword intent
📊

First-Party Signals

  • Website visits — anonymous visitor identification
  • Pricing page views — bottom-funnel intent
  • Product usage — expansion or churn risk
  • Email engagement — sequence performance
How It Works

From signal to action in real-time

Lantern isn't a dashboard — it's an automated signal engine that monitors your entire market and activates your team the moment an account moves.

1

Define Your Universe

Tell Lantern your ICP — firmographics, technographics, whatever matters. We'll monitor your entire addressable market, not just accounts already in your CRM.

2

Configure Signal Types & Scoring

Set which signals matter most to your business. Stack signals together — a funding round + a new VP + a pricing page visit scores higher than any signal alone.

3

Connect to Your Stack

Signals flow directly into Salesforce, HubSpot, Outreach, and 140+ integrations. No manual exports. No dashboards to check. Action happens automatically.

The Numbers

Real outcomes from signal-driven teams

When you see the full picture before your competitors, the results speak for themselves.

+35%
of pipeline unlocked from champion tracking alone — surfacing the warmest leads in your TAM
4×
higher conversion on competitive displacement campaigns triggered by tech removal signals
+60%
increase in expansion revenue when product usage signals are unified with website visit and support data
The Old Way vs. The Lantern Way

One platform.
Full visibility.

The Old Way

  • Buy 6sense for intent ($100K/year)
  • Buy a job change tool ($30K/year)
  • Buy a technographic tool ($40K/year)
  • Buy website visitor ID ($20K/year)
  • Manually synthesize across 5 dashboards
  • Miss signals because nobody has time
  • React after competitors already engaged

The Lantern Way

  • All signals in one platform
  • Unified with your first-party data
  • Auto-scored and prioritized
  • Routed to where your team works
  • Connected to complete account profiles
  • Act on signals in real-time
  • One vendor, full visibility
Proof It Works

Real outcomes from
signal-driven teams

"
Lantern's Champion Chaser was able to identify significantly more changes than UserGems. The job change data was higher quality. Within three months, results are already showing pipeline that's 6-7x the investment in Lantern, with the potential for significantly more.
6–7×
Harvey Ranola
Harvey Ranola
Director, Digital Growth · QUID
"
What drew us to Lantern over ZoomInfo was that Lantern actually had more integrations with the tools we needed to connect to, such as Pendo. The onboarding process was also fantastic. Lantern helped every step of the way and made it very easy for us to adopt this tool.
Ardyce Taylor
Ardyce Taylor
Head of Performance Marketing · Filevine
"
We were able to generate $7.6M in pipeline in the first 60 days — all thanks to Lantern. It's game changing being able to leverage the Lantern CDP to integrate with all of our tools (Salesforce, Hubspot, Outreach.io and our product analytics tool). It made Lantern a no-brainer.
$7.6M
Shubh Sinha
Shubh Sinha
CEO · Integral

Stop reacting.
Start anticipating.

See how unified signal intelligence helps you engage buyers before they engage your competitors.

Book a 30-min demo →

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